Friends for Life Direct Mail & Illustration

spcaLA (spcaLA sought a direct mailer that doubled as both an evergreen informational brochure and a fundraising appeal. They wanted something approachable and emotionally resonant to deepen supporter engagement.) sought a direct mailer that doubled as both an evergreen informational brochure and a fundraising appeal. They wanted something approachable and emotionally resonant to deepen supporter engagement.

My Role:

•Lead designer and illustrator

•Managed concept development through final print-ready file

Key Deliverables:

•Bi-fold direct mail piece with original illustrations

•Coordinated sketches, layout, and typographic design for mailing efficiency

Impact

•Elevated brand appeal with warm, engaging visuals

•Strengthened donor connection to mission with evergreen messaging

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