Friends for Life Direct Mail & Illustration

spcaLA (spcaLA sought a direct mailer that doubled as both an evergreen informational brochure and a fundraising appeal. They wanted something approachable and emotionally resonant to deepen supporter engagement.) sought a direct mailer that doubled as both an evergreen informational brochure and a fundraising appeal. They wanted something approachable and emotionally resonant to deepen supporter engagement.

My Role

• Lead designer and illustrator

• Managed concept development through final print-ready file

Key Deliverables:

• Bi-fold direct mail piece with original illustrations

• Coordinated sketches, layout, and typographic design for mailing efficiency

Impact

• Elevated brand appeal with warm, engaging visuals

• Strengthened donor connection to mission with evergreen messaging

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