My Role:
•Full-time Communications Manager
•Lead designer and art director for branding collateral
•Oversaw brand consistency across departments and channels
•Collaborated with leadership, fundraising, and program teams to align visuals with mission
Key Deliverables:
•Digital and print materials for internal and external audiences
•Impact reports, one-pagers, fundraising collateral, slide decks, signage
•Event invitations, branded swag, uniforms, and wayfinding materials
•Website content updates and performance improvements
•Email marketing production and strategy for ongoing campaigns and special events
•Collateral for both the Foundation and the Church
Work Samples:
GLIDE realTalk newsletter redesign led and produced by Thelma in 2019.
Art directed in 2020 in collaboration with Jean Tsang Design.
Art directed in 2020 in collaboration with Jean Tsang Design.
Multi-page brochure for early stages of a capital campaign. Created infographic, curated photography, finalized for print. Worked in collaboration with RALLY.
Impact Report 2018, 2019.
Passed templated files and direction over to Jean Tsang Design in 2020.
Passed templated files and direction over to Jean Tsang Design in 2020.
Integrated holiday marketing campaigns included direct mail, digital and print advertisements, bus ads, email marketing, and even coordinated radio ads.
Miscellaneous designed pieces, including postcards, one-sheets, mailers, holiday cards, digital and print ads, email, and outdoor marketing. I was in charge of creative direction and design, ordering from print vendors, collaborating across departments, and contracting out when the budget allowed.
Impact:
•Strengthened brand cohesion across a complex, multi-service nonprofit
•Equipped internal teams with scalable, branded templates
•Played a key creative role in high-profile fundraising efforts and public visibility campaigns
•Supported essential services communication during critical community moments (e.g., COVID response, ballot initiatives, and cultural events)
Noteworthy Side Projects:
GLIDE taught me a lot. "Nothing about us, without us" was baked into the values and was how it evolved into an organization that housed a daily free meals program (open 364 days a year), a walk-in center, a family, youth, and childcare center, violence intervention programs, harm reduction services, a free legal clinic, mobile outreach, COVID vaccines and testing that continues today and more.
Some of the interesting projects I worked on included:
•working with volunteer service designers to develop a community demonstration safe consumption site.
•working with community advocates to move political actions forward, including Our City Our Home, voting rights information, and ballot education for unhoused and housing insecure folks.
• I worked most holidays during the four years on this job, but it was rewarding! For the annual toy giveaway, I created visual branding for a winter shopping experience for kids in the community. I made giant menu cards for the yearly grocery giveaway so folks could easily choose the meal kit they wanted (and designed and ordered the tote bags I might add!)
• I continue to work with GLIDE post-tenure, currently supporting their event branding and materials
• I continue to work with GLIDE post-tenure, currently supporting their event branding and materials
