GLIDE realTalk newsletter redesign led and produced by Thelma in 2019.
Art directed in 2020 in collaboration with Jean Tsang Design.
Art directed in 2020 in collaboration with Jean Tsang Design.
Multi-page brochure for early stages of a capital campaign. Created infographic, curated photography, finalized for print. Worked in collaboration with RALLY.
Impact Report 2018, 2019.
Passed templated files and direction over to Jean Tsang Design in 2020.
Passed templated files and direction over to Jean Tsang Design in 2020.
Integrated holiday marketing campaigns included direct mail, digital and print advertisements, bus ads, email marketing, and even coordinated radio ads.
Miscellaneous designed pieces, including postcards, one-sheets, mailers, holiday cards, digital and print ads, email, and outdoor marketing. I was in charge of creative direction and design, ordering from print vendors, collaborating across departments, and contracting out when the budget allowed.
GLIDE taught me a lot. "Nothing about us, without us" was baked into the values and was how it evolved into an organization that housed a daily free meals program (open 364 days a year), a walk-in center, a family, youth, and childcare center, violence intervention programs, harm reduction services, a free legal clinic, mobile outreach, COVID vaccines and testing that continues today and more. Plus, it is a rocking church that meets weekly, even through COVID-19 closures online.
Some of the more exciting projects I worked on included:
- developing custom rubber stamps for staff filling out so many DMV fee-waiver vouchers that their hands were cramping. While you could order forms in bulk, a special printer was needed to use these forms. So, my pals and I at Alphagraphics Walnut Creek developed rubber stamps and made a Word Doc template that could be easily without a designer should they need to order more.
- working with volunteer service designers to develop a community demonstration safe consumption site.
- working with community advocates to move political actions forward, including Our City Our Home, voting rights information, and ballot education for unhoused and housing insecure folks. Smaller coalitions didn't always have staffing or budgets, but GLIDE did!
- I worked most holidays during the four years on this job, but it was rewarding! For the annual toy giveaway, I created visual branding for a winter shopping experience for kids in the community. I made giant menu cards for the yearly grocery giveaway so folks could easily choose the meal kit they wanted (and designed and ordered the tote bags I might add!)
This job made me a better person, and I am forever indebted for the amount of education, empathy, and community I developed there. It solidified my need to have my work always serve the greater good.
