GLIDE Branding & Collateral

As GLIDE's Communications Manager I was in charge of all the visual direction and execution of the visual brand. My goal was to elevate the established aesthetic but ensuring that we remained human-centered and full of love and joy. The clean, happy aesthetic carries through all printed collateral, emails and website

GLIDE realTalk newsletter redesign led and produced by Thelma in 2019.
Art directed in 2020 in collaboration with Jean Tsang Design.

Multi-page brochure for early stages of a capital campaign. Created infographic, curated photography, finalized for print. Worked in collaboration with RALLY.

Impact Report 2018, 2019.
Passed templated files and direction over to Jean Tsang Design in 2020.

Integrated marketing campaigns for the holidays included direct mail, digital and print advertisements, bus ads, email marketing, even coordinated radio ads.

Miscellaneous designed pieces including postcards, one sheets, mailers, holiday cards, digital and print ads, email, outdoor marketing. I am in charge of creative direction and design as well as ordering from print vendor and contracting out when budget allows.

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