My Role:
In collaboration with Fresh Eyes Digital as Production and Design Director
•Creative direction and execution of the visual identity, custom branding, and campaign collateral
•Email design and production for the full campaign series (MailChimp, Classy/GoFundMePro)
•Visual systems for social and digital advertising
•Collaboration with internal fundraising and marketing teams, agency partners, and a video vendor
•Email design and production for the full campaign series (MailChimp, Classy/GoFundMePro)
•Visual systems for social and digital advertising
•Collaboration with internal fundraising and marketing teams, agency partners, and a video vendor
Key Deliverables:
•Campaign visual identity, digital campaign branding and collateral
•Email design and production for the full campaign series
•Visual system for social media and digital advertising
Primary video placed on donation pages and on social platforms
Email banners and email production and management (Mailchimp)
Developed and implemented assets and design for Classy/GoFundMePro
Social media engagement
Results
⭐ Invited everyday supporters into a traditionally exclusive fundraising moment
⭐ Captured hundreds of first-time donors, re-engaged lapsed donors through accessible, mission-forward storytelling
⭐ Generated additional revenue without competing with the gala
⭐ Proved that creative, inclusive campaigns can expand participation while honoring institutional traditions
