Our City, Our Home branding was used for signature gathering, volunteer outreach, and other advocacy efforts as we worked to get this important measure on the ballot in San Francisco. In total, they turned in 28,000 petition signatures—roughly four times the amount required to make the ballot and then won in November 2018 with over 60% of the county voting in favor of the comprehensive plan to tackle homelessness in San Francisco. After a long legal battle Prop C became law on September 10, 2020, and $490 million in funding can now be used to move people off the street and into care and housing.
I am honored to have played just a small part in this effort. I developed the logo and additional collateral including stickers, banners, postcards, and infographics.
Photos by Nathan Spicer.