In collaboration with GLIDE and the committee working on the Our City, Our Home effort, I was asked to develop the early branding for this mission and some easily digestible infographics. This branding was used to gather petitions around San Francisco to get this on the ballot in 2018. Later, it evolved into the "Yes on C" campaign.
Our City, Our Home branding was used for signature gathering, volunteer outreach, and other advocacy efforts as community advocates worked to get this important measure on the ballot in San Francisco. In total, the Our City Our Home crew turned in 28,000 petition signatures—roughly four times the amount required to make the ballot and then won in November 2018, with over 60% of the county voting in favor of the comprehensive plan to tackle homelessness in San Francisco. After a lengthy legal battle, Prop C became law on September 10, 2020, and $490 million in funding can now be used to move people off the street and into care and housing.
I am honored to have played just a tiny part in this effort. I developed the logo and additional collateral, including stickers, banners, postcards, and infographics.
Photos by Nathan Spicer.
