The Junior League of Oakland-East Bay (JLOEB) is a volunteer-led nonprofit organization focused on developing the leadership of women and improving communities through meaningful civic engagement. Leadership roles rotate annually, and almost all of the organization’s work is carried forward by volunteers.
During my two-year tenure as Vice President of Marketing & Communications, following the parent organization, JLOEB rolled out refreshed brand guidelines that expanded the color palette and introduced a more vibrant, flexible visual identity. This moment created an opportunity not just to refresh aesthetics, but to rethink how the organization created and maintained marketing and fundraising materials over time.
Rather than designing one-off assets, I focused on building sustainable, reusable systems, collaboratively and intentionally, so future committees and volunteer leaders could update, adapt, and reuse materials for years to come. All assets shown here were designed in Canva, harnessing the power of Canva for Nonprofits, and are actively in use today.
My Role
• Vice President of Marketing & Communications (volunteer leadership role)
• Creative direction, systems design, and brand stewardship
• Cross-functional collaboration with Fund Development, Marketing & Communications, Board leadership, and rotating volunteer teams
Corporate Sponsorship Packet: To support relationship-building with corporate partners and clearly communicate the League’s mission, impact, and sponsorship opportunities.
Annual Report: To reintroduce a formal annual report as a tool for transparency, donor engagement, and community storytelling. This was the first Annual Report in many, many years.
League Year in Review: An early, lightweight experiment in impact reporting that later informed the full annual report. Later informed the full annual report.
League Year in Review, Video: Developed in conjunction with the one-sheet, developed as a way to highlight achievements and used during summer member recruitment season.
Impact
• Enabled a volunteer-run organization to maintain consistent, on-brand materials year after year
• Reduced reliance on individual designers or specialized tools
• Empowered rotating leadership teams to confidently update and reuse materials
• Strengthened fundraising, donor communication, and brand recognition
This work reflects my approach to nonprofit design leadership: co-creating flexible systems that prioritize accessibility, longevity, and real-world use over perfection or polish for its own sake.
