Role:
• Full-time in-house designer and digital strategist
Key Deliverables:
• Custom campaign branding and unique graphic elements
• Responsive WordPress pages (Divi), including a landing page and team donation pages
• Graphics and copy for web, social, and email
I developed the branding, one-of-a-kind graphic elements, responsive web pages, and team donation pages using DIVI on WordPress. I created web graphics, flyers, graphics for email, social posts, and other copy.
Spending your days photoshopping football helmets on animals is a good work day!
Impact:
While the campaign didn’t meet fundraising expectations, it served as the organization's first foray into digital-first fundraising and was a valuable test of creative engagement strategies — not to mention, a joyful creative endeavor. Digital fundraising requires a lot of experimentation!
