Over the past 2 years, in collaboration with Fresh Eyes Digital, we have grown our email program from its infancy to record-breaking successes year after year. Before 2017 I had never even heard of Pardot, but now it's my absolute favorite email marketing platform.
GLIDE Digital Fundraising
As GLIDE's Communications Manager I was in charge of a lot of things, but in particular, all things digital marketing was my jam. I have had a hand in millions of email messages to our community including fundraising messages, advocacy actions, event invitations, volunteer opportunities, emergency updates, and more. But my work with the Fund Development Individual Donor team and the Data/Operations team was my absolute favorite. Together we designed, implemented, and tracked all of the money raised and ensured healthy data practices with our Salesforce CRM.