As GLIDE's Communications Manager I was in charge of all things digital marketing. I have had a hand in millions of email messages going out to our community including fundraising messages, advocacy actions, event invitations, volunteer opportunities, emergency updates, and more. But my work with the Fund Development Individual Donor team and the Data/Operations team was my absolute favorite. Together we design, implement and track all of the moneys raised and ensure healthy data practices with our Salesforce CRM.
Over the past 2 years, in collaboration with Fresh Eyes Digital, we have grown our email program from it's infancy to record breaking successes year after year.