My Role:
•Lead designer and visual strategist through Fresh Eyes Digital
•Collaborated with Francoise Stovall and the Free Press team to develop the visual brand and asset system
•Led creative execution of campaign graphics and adaptable Canva templates
Key Deliverables:
•Original visual identity for the #HandsOffMyData campaign, centered around a bold “Privacy Please” motif
•Digital toolkit including custom icons, signs, social graphics, and textured templates
•Canva-based system allowing Free Press staff to easily update and remix campaign assets for evolving advocacy needs
Working with Francoise Stovall and Fresh Eyes Digital, we developed a digital campaign and advocacy push to get folks to care about their digital privacy and security.
- Could period tracker data be a risk post-Roe?
•Could googling about trans health care in Texas lead to child abuse charges? What about critical race theory? Abortion pills?
• Could location data limit your ability to protest? Place you at the site of a protest?
We were looking to educate at the intersection of data privacy and current events while encouraging folks to take action, educate themselves, and donate money so that FreePress could continue to advocate for their digital privacy and security.
The idea of a "privacy please" hotel door sign was something we explored and ultimately felt would be memorable and had much variety we could play with.
Following the Roe v Wade outcome, I created additional versioning to make this campaign timely.
Isolated individual assets, including unique signs, icons, textured backgrounds, and text treatments, and set up a template in Canva that allowed staff to take and create additional iterations and social-sized assets as needed without jumping into Photoshop.
Early image research/mood board and alternative concepts/directions.
Impact:
•Successfully launched campaign aligned with national conversations around digital privacy, surveillance, and bodily autonomy
•Engaged new supporters and donors through a clear, emotionally resonant visual hook
