The website was built on a WordPress CMS using DIVI Visual Builder. Collaborated with SV3 Designs for custom-coded sections and developer support. A live listing of pet profiles was set up with the RescueGroups.org ToolKit. I led the design, content, image curation, and review process while juggling other regular responsibilities including social media management and print collateral creation. I also developed extensive user guides for internal staff to maintain the site as well as graphic templates for ease of use in systems like Canva, PicMonkey as well as Photoshop for future designers.
Overall website traffic doubled and stayed at this volume of traffic with a site that could easily be navigated on a mobile device.
Old homepage versus new homepage.